Chris Do—Business Marketing on Instagram: “There is a phenomenon called the IKEA effect—the more you work on something the more you love it. Even though IKEA sells cheap furniture…”
![Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective](https://miro.medium.com/max/1024/1*YaJW9gzJFMuKiXM2fQs1uQ.png)
Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective
![Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective](https://miro.medium.com/max/1200/1*BRivrePuXeRHsO96fWaG0A.jpeg)
Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective
![The Myth of the IKEA Effect: Why choose Effortless Customer Experience over DIY Customer Service | by Nicereply | Medium The Myth of the IKEA Effect: Why choose Effortless Customer Experience over DIY Customer Service | by Nicereply | Medium](https://miro.medium.com/max/1400/1*eGkCHQjze-1Z9P1RN_khwQ.png)
The Myth of the IKEA Effect: Why choose Effortless Customer Experience over DIY Customer Service | by Nicereply | Medium
![Outlier.org on Twitter: "We love anything more if we created it, regardless of the quality or result. Known as a cognitive bias, the “Ikea Effect” states that you're more likely to overvalue Outlier.org on Twitter: "We love anything more if we created it, regardless of the quality or result. Known as a cognitive bias, the “Ikea Effect” states that you're more likely to overvalue](https://pbs.twimg.com/media/EUC5aLfXsAAuX4Y.jpg:large)