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Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
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Amazon.com: Wokeness: A Brief History of Wokeness, Woke Culture, and Staying Woke eBook : Press, University: Kindle Store
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Public split on whether 'woke' is compliment or insult, and unsure what ' culture wars' means – despite huge surge in media coverage - King's College London
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